Search engine optimization (SEO) is about changing and developing areas of your website, creating quality content and promoting website correctly overtime to increase organic rankings and conversions. With digital marketing, it primarily concerned with ensuring that your website ranks higher in search engine results, thereby driving more traffic to your site and potentially more business. 93% of online activity begins with a search engine. It is therefore paramount that visible and easily discoverable in Google and other search engines in order to achieve success online.
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