Most entrepreneurs are so busy working "in" their businesses that they fail to work "on" their businesses. This leads to neglected marketing plans and a lack of strategies that will help fuel their business's growth.
At GBC Consulting, we place an importance on analytics. You have to analyze and understand the basic mechanics of your message and how to effectively reach a larger audience without losing everything you’ve started. Here are 10 go-to-market strategies you can use immediately:
1. Use social media.
This is a very powerful marketing tool, and a hyper effective method is using direct messages on different platforms to reach out to your audience. You get to target these businesses and even communicate with potential customers who might be looking for your products and services.
2. Create video tutorials.
One of the most effective ways to get the word out on your business is to create video tutorials. Teach people something useful. Walk them through it. Hold their hands. Step-by-step tutorials are all the rage. The better you get at this, and the more value you provide, the quicker you can boost your visibility, and ultimately, your sales.
3. Start blogging now.
When you do blog, ensure that you blog effectively. Don't post thin content, always add value. Don't be worried in revealing your business secrets. Give away the farm. Give people so much value that you instantly become an authority in their eyes. This is one of the most powerful strategies you can use to market any business.
4. Understand search engine optimization.
SEO can be frightening but it can also be powerful. Anything will be possible if you learn to leverage it. Don't spam keywords! Hands down, this is one of the biggest mistakes most people make. Create your content for humans while also paying homage to search engines. But more importantly, ensure that whatever it is that you're conveying is insightful, engaging, unique and adds a tremendous amount of value.
5. Leverage influencers.
Find the right influencer/s in your niche so that you're targeting the right audience. It's not just about spreading your message. It's about spreading your message to the right consumer base. Assess the situation and reach out to influencers and gauge their interest. Do small tests and see what works, then scale up.
6. Build a great lead magnet.
The best way to do this, is to identify the problem you see in your market. That way, you'll be better at actually addressing that with a solution in your lead magnet. The type of magnet can either be an eBook, a cheat sheet, a checklist, a video and others. You have to have a squeeze page with sizzling sales copy to get people to drop into your funnel. But it all starts with a great lead magnet. The better it is, the more effective you'll be at reaching your audience.
7. Use Facebook ads with re-targeting.
One of the most powerful methods you can use to market just about anything these days are Facebook ads. With Facebook, you can reach a very specific audience and you can do it very easily. You have to focus on conversions and re-targeting through pixels to track everyone who comes to your site, and you can build custom audiences around them.
8. Use LinkedIn the right way.
If you have lots of connections on LinkedIn and you're not really posting on there, start immediately. You can reach a large audience, especially when your posts go viral. You can also reach out to other businesses and collaborate with like-minded entrepreneurs on LinkedIn. It's a great go-to resource for all things business and too many people overlook this.
9. Create an affiliate program.
Most people don't understand the power of affiliate marketing. Affiliates can provide massive fuel for growth. But approaching the right partners isn't always that easy. Build an affiliate program and start reaching out to potential affiliate who can assist you.
10. Use Email Marketing Sequences
Use your email sequence to build a relationship with the subscriber. Be authentic, transparent and convey your journey. Use the email responses and clicks to segment your list. Identifying your buyers and the interests of your subscribers is huge for segmenting. Split test everything, this will help you understand what your audience responds to better, making you a better communicator, and better able to sell to your customers.